The first things that comes to mind when it comes to advertising is how many different people you can reach. Therefore, as social media is used frequently in this area, Facebook ads can be a useful method. Because with the use of Facebook ads, brand recognition is increased, improvement in site traffic is supported and reaching new potential customers is aimed at.
As there are around 3 billion Facebook users, you may guess that using it can be an important and effective digital marketing method.
Facebook Advertisement Models
People share their daily activities, messages, image or videos on social media platforms. As these data is collected, customer types are differentiated from each other. With shopping lovers, people who are interested in women’s clothing, pet parents, sports lovers and many other types being differentiated, it has gotten easier for advertisers to reach the right target audience. For this reason, for those who want to promote their product or services on social media, Facebook ads have become one of the most effective and useful tools.
In this growing area, there are various ways to advertise. With advertising models that you can choose depending on your company’s needs and your target audience’s data, it is possible to reach the right target audience. Some of these advertising models are;
- Visual ads
- Video-containing ads
- Slide ads
- Canvas ads
- Collection ads
- Loop ads
- Story ads
- Interaction ads
- Access ads
- Traffic ads, etc.
Video
Thanks to the video feature that you can pick when creating Facebook ads, you can display your product or service and create more attention grabbing advertisements.
Visual
It is used for directing users and visitors, along with making the product or service more visible in visual form. As a result of this, it can become quite easy to direct the users to the internet sites you want them to go to.
Collection
In order to encourage potential customers to shop, you can list the products on your catalog or display this ad by customizing it for your target audience.
Loop
It is one of the advertising methods where each ad includes a call to action along with its own heading and description, in a single advertising content. You can publish the loop format advertising as image or video.
Slide show
It allows you to create video-like ads by adding different elements such as motion, text and sound to your stories and making it more striking. Compared to video ads, it is faster and more budget-friendly. You can create a captivating experience with its feature that makes it easier for you to publish by creating the ad on computer or mobile devices in a few minutes.
Things to Know Before Starting
For getting high conversion from Facebook ads, spending your budget well and avoiding unnecessary expense, there are some details to know about. Some of these details have developed over the years and began to have new features. Of course, with these new features, there can be some differences to the tactics that should be used.
Similar to Google Ads advertising strategy, Facebook ads work with auction method. If you have used Google AdWords advertising panel, you should be familiar with this advertising model, too. As with Google Ads, advertisements are created here through keywords, as well. As keyword search volume and competition level increases, price per click increases. In this circumstance, the ads of whoever gives the highest offer is displayed higher. So you should carry out your keyword research well as this can help you with determining your budget. Also, using short text instead of long text can be a better idea in Facebook ads for visibility. Then you can find out how effective your ad campaigns are with different target audiences, which campaigns go better and you can proceed from there.
Things to Be Careful About
Before creating Facebook ads, topics like what to do and what to avoid should be considered. Because for a website or a brand, Facebook ads can be quite important. So, here are some of the things to be careful about;
- Creating a business account
- Setting up Facebook pixel
- Determining a target audience and categorizing them
- Picking the right advertising model
- Optimizing and arranging the advertising budget
While these may seem unimportant, they may require expertise.
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