With SEO consulting, it is ensured that necessary works are done for websites to get better rankings on Google search results and get organic traffic. Issues are detected and fixed for your website to get more organic traffic and have better performance on search results. At the same time, by carrying out niche analysis, it deals with the issues on your website.
With competitor analysis, your competitors who get better performance on search results are analyzed. Following this analysis, what your website lacks compared to its competitors are found out and dealt with. In short, SEO consultant can run the whole process for the SEO work that your website needs.
What is SEO Consulting?
SEO consulting is a service where practices needed for a website to get better rankings on search engines are provided. For the search engine optimization of the website, all the works are planned and carried out step-by-step in a disciplined way by the SEO consultant.
For example, a website of a doctor who carries out treatment and surgeries for obesity patients needs to rank for related terms on search engines. Such a site obesity treatment field may need to rank on the first page of search results for terms like bypass surgery and gastric balloon, which are searched by many users. In SEO consulting service, SEO expert (SEO consultant) carries out the practices needed for the website to rank on the search results for such terms. The whole of this service is referred to as SEO consulting.
What is SEO Consultant (SEO Expert)? What Do They Do?
Professionals in the team offering the SEO consulting service who carry out the regular SEO works are called SEO consultant (SEO expert).
These professionals can help your site be accessed by users through their searches that they made on search engines, especially Google. So they can help your site rank on seach results for terms searched that are related to your niche. In a nutshell, for your website to rank on search results, these are done;
- Content strategy regarding your niche for your website is created. SEO-friendly contents are prepared and these are published on your site.
- Infrastructure problems which prevent or disrupt your site to rank on search results are detected and with the help of programmers, these problems are fixed.
- By providing monthly analyses and reports to the site owners, the organic traffic of the website is reported to the clients regularly every month.
In short, SEO experts need to be equipped in areas such as content creation, infrastructure improvement, analysis and strategy development. SEO-friendly contents make up the basis of SEO works made on the website. Because of this, creation of content that has high user experience and can be interpreted by the Google algorithm easily is crucial.
Along with all these, SEO consultant needs to be effective when it comes to analyzing your website in a detailed manner and dealing with technical problems.
What is SEO Service? What Does It Include?
Firstly, SEO service begins with the analysis of the niche that you are in. Services or products offered by the site for which the consulting services are being given are examined. After this examination and research, the center of interest of the users is determined. As the result of all this research, the content strategy is created for your site to reach its target audience and get more organic traffic. So, thanks to SEO-friendly contents and web pages, the amount of users visiting your site is increased. These users would be made up of those who are interested in your niche.
At the same time, the infrastructure of your website is analyzed. Thanks to this analysis, the technical issues on your website are detected. The problems of your website regarding on-page and off-page SEO are listed. In terms of the technical part of your site, issues preventing web pages to be indexed are found and dealt with. Tecnical issues may include pages with 404 error, soft 404 error, errors in basic HTML tags, improper configuration in sitemap.xml and robots.txt files or lacking these files.
Issues regarding on-page SEO are fixed. These issues may include lacking H1 headings, improper link structure and very large images.
When it comes to off-page SEO, search engines evaluating your site in a wrong way due to unauthorized references to your site harming your site’s reputation can be an issue. Deactivating spam backlinks is one of the steps taken with off-page SEO. Along with this, backlink building, promotional content, social media interactions are among the steps taken in off-page SEO, as well.
What SEO Consulting is NOT?
SEO consulting is a long-term process. It often doesn’t produce results in 7-14 days and it requires patience. It is not just about purchasing backlinks. Or it is not a type of work where quick results are obtained only by creating advertising campaigns.
SEO service isn’t about publishing content that is not unique or obtaining backlinks that don’t have authority or not obtained naturally. It is not about creating web pages with random meta descriptions and titles, heading and subheading hierarchy.
Most Visitors Prefer Clicking Organic Results!
According to the research done by Semrush, most visitors prefer clicking on pages that are among organic results on Google search results, instead of advertisements. Brands or e-commerce sites that provide service accordingly can obtain more interaction from organic traffic through search results.
For Google organic traffic can be more authoritative than paid traffic. Results of the study show that for many users, websites obtaining high rankings with SEO can seem more credible compared to sites that are put on top of the page with advertisements.
SEO Consulting Price 2023
SEO consulting price can vary depending on niche and competiton. In order to get good results for websites, SEO service should be provided without disruption for around 6 months to 1 year. After this process, good results for the site may be obtained and a notable amount of organic traffic can be got.
In order for your website to put itself forward in its niche and reach more people, you can contact professional SEO agency Seo Temel and fill out the offer form in order to get information about monthly SEO prices.
If you don’t have a website yet, you can get service in web design SEO and have a professional site with SEO-friendly infrastructure.
If you want to contact us now through WhatsApp regarding SEO work prices, you can click here.
Niche Analysis and Evaluation for SEO Work
Keywords for each niche can differ in terms of volume and competition level. In some niches, certain keywords may have high search volume. In a different niche, this can be the other way around. With SEO consulting service, keywords are analyized in a detailed manner in order to help your site stand out in its niche and for budget planning. Agencies and freelancers offering SEO consulting can make use of professional tools for these analyses.
What Services are Provided with SEO Consulting?
We have provded some basic info regarding the services given with SEO consulting service. If you want to get more comprehensive information about these, let’s examine these services under subheadings.
Infrastructure Improvement
Before ranking on search results, your website is interpreted by Google bots. In order for Google bots to view your site worthy of being displayed on search results, necessary improvements should be done. Some of these improvements are these;
- Your website should have an SSL certificate. It shouldn’t have issues regarding SSL.
- Sitemap should be uploaded and configured in a proper manner.
- Robots.txt file should be uploaded and configured in a proper manner.
- Favicon and logo should be used.
- Site speed should be at a good level according to Google Pagespeed Insight criteria.
- JS and CSS usage check and necessary compression should be done.
- W3C HTML verification should be done.
- Unnecessary resource usage due to JS or CSS should be fixed.
- JS, CSS and HTML codes should be compressed.
- Up-to-date libraries such as Jquery and Google Tag Manager should be used.
- Issues regarding on-page and off-page SEO should be fixed and errors should be dealth with.
Developing Content Strategy
In SEO consulting service, content strategy has a great importance. For Google search engine, contents with high user experience are very important. Roughly, works done regarding content strategy are these;
- Meta title and description areas of the existing contents should be checked out and issues should be fixed.
- Contents that are not SEO-friendly or have low quality regarding user experience should be re-prepared.
- All contents should be edited with attention to spelling rules and contents with issues in this area should be edited.
- Pages about the same topic with short contents should be combined and turned into a single strong (comprehensive) content.
- Contents should have enough length (they should be comprehensive).
- Images on the site should have the right size and file extension. At the same time, including blog contents, sizes of all the images should be optimized to be lower than 100 KB.
- <iframe> tag in HTML shouldn’t be used. Contents shouldn’t have this tag.
- Unnecessary images and videos in the contents that affect page speed negatively should be removed.
- With contents that have high user experience and potential, content publishing should be done on the website. For example, 1 or 2 contents can be prepared each week.
- Including the contents, an internal link pyramid should be created and external links should be included.
Analysis and Reporting
Carrying out the analyses and doing the SEO works successfully are important for many brands. In competitor analysis, tracking the position change in keyword ranking is quite valuable for SEO works. Therefore, professional SEO consultants can make use of third parties in order to analyze the changes. Ahref, Semrush, KW Finder and similar tools are among the professional tools that can be used in this area.
In analysis and reports done for SEO consulting service, SEO experts evaluate these:
- The keywords that competitor sites are targeting are detected. The length of the content prepared for obtaining rankings for these keywords is determined. At the same time, when creating SEO-friendly content, factors such as keyword density and usage of long-tail keywords are kept in mind.
- The sites where competitor sites published promotional content on and obtained backlinks from are detected. By obtaining baclinks from the same sources, your web pages can get better rankings.
- Aside from the backlinks that competitor sites got, new backlink sources that are suitable for your niche are determined and promotional contents are published on these sites.
- Ranking changes for keywords are observed. Professional SEO consultants track your keyword report from the beginning to the finish in a regular manner. Successful and unsuccessful attempts for keywords carried out during SEO works are put in a report. In this report, ups and downs regarding the keyword can be viewed.
Website Speed Improvement
Google has given great weight to speed factor when it comes to the rankings of web pages on search results in the past. An algorithm update regarding the loading speed of web pages on both desktop and mobile affecting rankings was published.
With this update, which was published on the 1st of June 2021, Web Vitals concept became very important. Web pages were evaluated with these measurements and their speeds were calculated.
Necessary works being carried out regarding Web Vitals have become needed in SEO consulting service. In order to get more information regarding Web Vitals measurements, you can check out the info below.
Largest Contentful Paint (LCP)
It measures the loading performance of the website. In order to offer a good user experience and to get good rankings for your web pages on search results, it can be helpful for LCP value to be lower than 2.5 seconds.
First Input Delay (FID)
FID is a value that measures interaction. It expresses the time between clicking a link and the process starting. For a good user experience, this value should be lower than 100 ms.
Cumulative Layout Shift (CLS)
It means layout shirt. For a good experience, this value should be 0.1 or below. It is a value that measures the layout shift between web page starting to load and its end.
Time to First Byte (TTFB)
It means the time that passes for the first byte of the page content to be got on the user’s browser. For a good experience, the response time of the browser to the main file request from the server should be below 600 ms.
First Contentful Paint (FCP)
It means the time that passes between the user visiting the page and the first part seen at the beginning of the load. This time should be below 2 seconds.
Time to Interactive (TTI)
It means the time that passes for the page to be ready for user’s interaction. For a good user experience, TTI value should be below 5 seconds.
Total Blocking Time (TBT)
It measures the total time between FCP and TTI. For a good experience, TBT value should be below 150 ms.
Things Done for Decreasing Bounce Rate
Google Analytics used to use bounce rage data on its old version UA interface. However, on the updated Google Analytics (GA4) interface, there is interaction time. In fact, the purpose of both parameters is to measure the value that the website offers to users.
If the website’s bounce rate is high, this means for Google that the website doesn’t provide as much value to the users. So Google doesn’t want a website with high bounce rate to rank high on search results.
Along with SEO works done in order to keep the bounce rate low and to promote more interaction between visitors and the site, updates on the website’s design are done, as well. For visitors to spend more time on your website, web page speeds are improved.
At the same time, website usability is improved. This way it is made easier for the users to roam the site. Site design is made clearer and simpler.
Elements that affect the user’s experience on the site negatively, such as pop-ups, are either removed or an alternative is used. The contents can be improved. For visitors who read the contents, “table of contents” is added and it is made easier for the visitor to find the information they are looking for in a long article.
This and similar works can improve the user experience on the website. In SEO consulting service, these parameters are tracked.
Common Questions About SEO Consulting
Services provided regarding SEO consulting are carried out by SEO experts. One of the terms used for SEO experts is “SEO manager”. So, SEO expert and SEO manager have the same meaning.
Tools used by SEO experts for SEO consulting may differ. SEO consultants can use different tools. However, some of the professional tools used for SEO work are these;
- Ahref
- Semrush
- KW Finder
- Screaming Frog
Aside from these, tools provided by Google for free are often used, as well. These tools are Search Console and Google Analytics.
For becoming an SEO consultant and providing SEO consulting service, courses on SEO should be taken and works carried out in search engine optimization and related terms should be learned. Afterwards, a personal blog site can be built and works can be done on this site. Then by providing services for other sites, SEO consulting can be done.
Here are some of the things to consider when choosing an SEO consultant (SEO expert):
- Experience: Choosing an experienced consultant in SEO area, can help with obtaining successful results with SEO consulting service. However, experience may not be enough on its own. Along with experience, portfolio and references should be examined, as well.
- Portfolio: In order to get information about the list of the projects carried out by the SEO consultant and the results of these projects, portfolio examination should be carried out.
- References: Examining the references of the past clients of the SEO consultant can help with understanding how successful the consultant really is.
- Contact: SEO consultant should be someone that can be reached. This can make it easier for the problems that arise during the project to be solved.
- Suggestions: SEO consultant should provide suitable suggestions for the client’s business. These suggestions should help the business reach its target audience and be suitable for the purposes of the business.
- Price: Information should be obtained regarding SEO consulting price and it should be compared with prices of the SEO consulting services provided by others. However, price shouldn’t be the single criterion and other factors should be considered, too.
Search engine optimization (SEO) is practices carried out for a website to have a better ranking on search engines. With these practices, the aim is to make the content and design of the website to be more suitable for search engine algorithms.
This way, the website can be interpreted better by the search engines and it can have higher rankings. Along with making the website interpreted better by search engines, SEO can help the website reach its target audience more easily. As the result of all of these, the website can reach more people through Google and other search engines.
The amount of users who visit your site through search results is referred to as organic traffic. The service that is aimed to increase this is called SEO consulting.
Without making a payment, a basic level of SEO work can be done. However, it can be a good idea for these practices to be carried out by experienced professionals. If you want to carry out SEO works on your site and don’t want to get SEO consulting service, you should get informed about search engine optimization.
For getting the best result and carry out ann effective project, it can be a good idea to work with an SEO expert.
Search engine marketing (SEM) includes both SEO works and advertising campaigns. SEO is a process that requires patience when it comes to reaching the audience. Advertising campaigns, on the other hand, can provide results more quickly. Carrying out SEO consulting and advertising campaigns at the same time can provide higher effectiveness for your website.
At the same time, with SEO works, you may save on the budget you will spend on advertising campaigns and carry out an advertising campaign with lower budget. Due to this, we recommend carrying out SEO consulting and Google Adwords advertising campaigns at the same time.